Brand Manager - Value Added
Salisbury, Maryland, United States Job ID 77166 Job Category Sales & MarketingPerdue Foods has a goal of becoming the most trusted name in premium proteins by creating products for consumers and for retail and foodservice customers around the globe while changing the way animals are raised for food. It is part of Perdue Farms, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset. We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve. From promoting growth and development to prioritizing work-life balance, we’re committed to helping our team members thrive. That's Perdue.
Summary
The Brand Manager for Value-Added Products within the Perdue NAE (No Antibiotics Ever) Tier is responsible for managing and growing the portfolio of enhanced and convenience-focused NAE offerings. This role requires a keen understanding of consumer demand for innovative and easy-to-prepare solutions, driving market presence and profitability for this dynamic segment.
The salary range for this position is $84,000 - $126,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).
In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vison, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.
Principal and Essential Duties & Responsibilities
- Lead the day-to-day brand management of Perdue's NAE value-added product portfolio. Develop and implement marketing plans, including product launches, promotional strategies, and communications, to drive growth and expand market share.
- Conduct thorough analysis of market trends, consumer preferences, and competitive landscape in the value-added poultry segment. Identify white space opportunities and consumer needs for new or improved products
- Collaborate with R&D and Supply Chain to ensure the quality strategy and innovation pipeline for NAE products meet consumer expectations and reinforce premium positioning.
- Monitor and analyze the financial performance of value-added NAE products, including sales, margins, and marketing spend. Identify opportunities for pricing and promotional optimization.
- Serve as a key liaison between marketing and sales, R&D, supply chain, and operations teams to ensure smooth execution of product initiatives and marketing programs.
- Track and report on key performance indicators (KPIs) for value-added NAE products, providing insights and recommendations for strategic adjustments.
- Support the development of channel-specific strategies for value-added products, ensuring optimal placement and promotional activities.
Education and Experience Requirements
Bachelor's degree in Marketing, Business Administration, or a related field. Our ideal candidate will have/be:
- 5+ years of brand management experience, preferably within the food or CPG industry, with exposure to new product development or value-added categories.
- Demonstrated ability to contribute to and execute marketing plans effectively.
- Strong analytical skills, capable of interpreting sales data and market research.
- Excellent communication, organizational, and project management skills.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Proactive, creative problem-solver with a strong attention to detail.
Environmental Factors and Physical Requirements
Position is office based with travel to Perdue sites, customer and store visits.
Perdue Farms Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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