Sr. Brand Manager (Frozen - Ready to Eat)
Salisbury, Maryland, United States Job ID 77162 Job Category Sales & MarketingPerdue Foods has a goal of becoming the most trusted name in premium proteins by creating products for consumers and for retail and foodservice customers around the globe while changing the way animals are raised for food. It is part of Perdue Farms, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset. We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve. From promoting growth and development to prioritizing work-life balance, we’re committed to helping our team members thrive. That's Perdue.
Summary
The Senior Brand Manager for Frozen Ready-to-Eat (RTE) products is responsible for the strategic development, marketing execution, and overall growth of Perdue's frozen convenience meal solutions. This role requires a strong understanding of the frozen food market, consumer behavior, and the ability to drive innovation and market presence for a significant portion of the RTE portfolio.
The salary range for this position is $111,000 - $167,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).
In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vison, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.
Principal and Essential Duties & Responsibilities
- Lead the strategic development and execution of comprehensive marketing plans for the Perdue Frozen RTE tier, aligning with overall Perdue RTE segment objectives. Define frozen-specific positioning, messaging, and consumer engagement strategies.
- Conduct in-depth analysis of the frozen food market, consumer behavior, and competitive landscape. Utilize data and insights to identify growth opportunities, inform product improvements, and optimize marketing campaigns for the frozen segment.
- Collaborate with R&D, Supply Chain, and the Senior Director of Disruptive Innovations on product innovation, renovation, and commercialization within the frozen RTE portfolio, ensuring offerings meet market needs and brand standards.
- Monitor and analyze the financial performance of the Frozen RTE tier, contributing to P&L management by optimizing pricing, promotional activities in collaboration with cross-functional team, and cost structures to achieve profitability targets.
- Work closely with Sales, R&D, Supply Chain, and other internal teams to ensure alignment and effective execution of frozen RTE brand plans.
- Track key performance indicators (KPIs) for the Frozen RTE tier, including sales, market share, brand awareness, and consumer sentiment. Provide regular reports and actionable recommendations.
- Proactively develop strategies and selling stories that support go-to-market execution, line-reviews, and assortment planning.
- Mentor and guide the Brand Marketing Assistant, fostering their growth and ensuring effective execution of frozen RTE brand initiatives.
Education and Experience Requirements
Bachelor's degree in Marketing, Business Administration, or a related field. Our ideal candidate will have/be:
- 7+ years of brand management experience within the food or CPG industry, with direct experience in frozen food categories preferred.
- Proven ability to develop and execute effective marketing plans that drive brand growth.
- Strong analytical skills, capable of interpreting market data and consumer insights to inform strategy.
- Excellent communication, presentation, and project management skills.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Experience with P&L drivers and financial analysis.
- Prior experience managing or mentoring junior team members.
Environmental Factors and Physical Requirements
Position is office based with travel to customer sites and offsite corporate events as needed
Perdue Farms Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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