Digital Content & Data Analyst
Salisbury, Maryland, United States Job ID 78294 Job Category Sales & MarketingPerdue Foods has a goal of becoming the most trusted name in premium proteins by creating products for consumers and for retail and foodservice customers around the globe while changing the way animals are raised for food. It is part of Perdue Farms, a fourth-generation, family-owned food and agricultural business deeply rooted in tradition yet with a forward-thinking mindset. We believe that success starts with our people, and our culture is built on a foundation of teamwork, integrity, and respect, where every voice matters and everyone is encouraged to contribute to our shared goals. We are dedicated to creating a supportive, inclusive environment where associates feel valued and inspired to make an impact, both within the company and in the communities we serve. From promoting growth and development to prioritizing work-life balance, we’re committed to helping our team members thrive. That's Perdue.
Summary
We are looking for a detail-oriented and organized Digital Content & Data Analyst to support the back-end management of consumer data and digital content. This role will help structure, tag, and organize content so that our marketing and brand teams can easily use it across websites, e-commerce, CRM, and social platforms. The ideal candidate is someone who enjoys organizing information, working with digital tools, and learning how consumer data fuels personalized brand experiences.
The salary range for this position is $56,000 - $83,000 per year, based on experience and qualifications with annual bonus available (variable depending on performance).
In addition to the base salary, Perdue offers a competitive benefits package, including medical/Rx, 401(k) with employer match after 1 year, critical illness, accident insurance, dental, vision, life insurance, optional group life insurance, short-term and long-term disability protection, flexible spending accounts and paid time off.
Principal and Essential Duties & Responsibilities
- Content Organization
- Support the design and implement taxonomies, metadata frameworks, and content tagging systems to support digital campaigns, products, e-commerce, CRM, and omnichannel marketing.
- Maintain a consistent structure for digital assets across platforms (web, social, retail media, CRM, DTC) so content is easy to find and reuse.
- Maintain digital asset libraries, ensuring content is properly named, tagged, and stored. Manage digitization of historical files and assets.
- Support day-to-day content uploads and updates in content management systems (CMS).
- Tagging & Metadata
- Tag and categorize content with consumer, product, and campaign details.
- Follow established tagging standards and contribute ideas for improving organization.
- Assist in auditing content libraries to ensure tags are up to date and accurate.
- Data Support
- Help track how content is being used across channels (e.g., web, CRM, retail media).
- Support basic consumer data organization tasks, ensuring information is clean and usable.
- Partner with team members to keep data aligned with business needs.
- Team Collaboration
- Work closely with marketing, creative, and IT teams to support content needs.
- Provide quick, organized access to digital assets for campaigns and projects.
- Learn and apply best practices in content management and consumer data organization.
Minimum Education
- Bachelor’s degree in Marketing, Communications, Information Systems, or related field (or equivalent work experience).
Experience Requirements
- 2 years of experience in marketing operations, digital content, data entry, or related internships preferred.
- Strong organizational skills and attention to detail.
- Comfortable working with digital tools such as CMS, DAM (Digital Asset Management), or CRM platforms (experience a plus, training provided).
- Interest in consumer data, digital marketing, and content organization.
- Eager to learn, proactive, and collaborative.
Experience Preferred
Environmental Factors and Physical Requirements
Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment. Work activity is in an office, open-partitioned, cubicle environment.
Perdue Farms Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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